aunt-carols-sauce

For Aunt Carol’s Sauce, we developed a refreshed label and brand identity that align with their future goals of scaling the product. We crafted a sleek, modern design that feels heartfelt, family-oriented, and high-quality—aiming to connect with consumers on an emotional level while instilling confidence in the product’s superior quality.

By integrating a clean, professional aesthetic while honoring its roots and legacy, we positioned Aunt Carol’s Sauce as a market leader. This effort resulted in placement in 70+ Food Lion locations across Hampton Roads and their first international store placement in Thailand.