boyfriend

For Areuocay, we introduced innovative and creative tactics for the release of her music single "Boyfriend." Rather than focusing solely on increasing streams, our strategy prioritized expanding exposure and reach—key objectives for an independent artist. Our goals were to grow her audience, collect actionable data through new subscribers, and strengthen the Areuocay brand across multiple channels.

To achieve this, we moved beyond traditional digital advertising. We collaborated with key partners, including Phuture Collective (music distributor), Studio Muse (local studio), Social Supply VA (creative hub), The Hosting Friend (Event Consultancy), and local businesses like Adult Tumbling 757 and Cltre. Vegan. Together, we crafted an immersive experience that connected people through creativity, art, music, food, and technology. The result? Increased brand awareness, elevated engagement, ticket sales that exceeded expectations, and streaming numbers that blew past 50,000 in just 3 months after release.

Our contributions included flyer design, creative direction, and a comprehensive marketing strategy.